According to the “2009 Profile of Texas Homebuyers and Sellers” study conducted by the Texas Association of Realtors, 8 out of 10 sellers said that they would not use the same agent again to sell their house. The survey doesn’t mention why sellers wouldn’t use the same agent again, but the Texas Association of Realtors speculates that it could be attributed to sellers no longer living in that agent’s area or that agents do not spend enough effort staying in contact with past clients. I think there are other reasons the article doesn’t want to admit.
Here are some ideas why I think such a large number of homeowners would not use the same agent again.
The previous agent:
- Didn’t sell the house in the first place.
- Failed to keep the client informed during the listing process.
- Didn’t offer much value to the process.
- Did not work aggressively to sell the house in a timely manner.
- Did not prepare the house to be competitive in the market.
- Could not negotiate effectively to get a desirable contract.
- Did not meet the client’s expectations.
- Handled the closing process poorly.
- Mislead the client about price in order to get the listing, resulting in a lower sales price and longer time on market.
- Overpromised and under delivered.
The survey suggests that agents need to work harder to effectively deliver value to their seller clients. Effective agents that work hard to serve their clients do reap the benefits of repeat business and referrals, but sadly they seem to be in the minority according to this survey. That’s why it’s important to do your homework when selecting an agent to sell your house. You want to find an agent that will not only sell your house but will make you want to tell everyone about the great job they did. The 20% that clients want to use again are the agents we focus on when we select agents for our clients. Let us find a top producing real estate agent for you.
Source: Texas Realtor Magazine, Marty Kramer, April 2010, p. 23