Remember the “Golden Rule?” Do unto others as you would want others to do unto you. Even though it has been a while since the rule applied to more than just sharing your toys in the sandbox, etiquette is a very real thing in the agent-seller relationship. In order to ensure a professional and effective partnership it is important for both the agent and the seller to be respectful and considerate of one another. While some “rules of thumb” are more obvious than others, it only makes sense to adhere to all of them equally.
It goes without saying, be respectful of one another’s TIME.
Time is the only currency you cannot give back, and when it comes to selling your home it is something to be highly valued and respected. It also is no secret that time is money. Both of these points are guiding principles in defining the etiquette for sellers and their agents.
As much as you have a life to live and a home to sell, so does your agent. If your agent is good at their job they most likely are proportionately busy too. While your Realtor should be reasonably accessible and attentive to you and your property’s listing, you may not be the only client who equally deserves their time and attention. That being said, it behooves you to be respectful of your agent’s time.
Instead of constantly emailing, texting, or calling your agent about questions, perhaps set aside a reoccurring time to speak or meet with them to go over your questions and concerns. If your Realtor sets the precedent that you can contact them whenever you have a question, do not abuse their generosity. Instead, check with them at the most convenient times for them to pick up your call or be prepared to leave a message—if they generally spend all Sunday doing open houses then you can take note of that to set proper expectations.
Conversely, your agent should understand that they are your consultant and therefore should anticipate some level of “hand-holding” consistent with your time schedule. All agents should be respectful of your time and your privacy; therefore, they should be contacting you—especially via phone or text—at reasonable hours of the day. Additionally, when showing your home they should be considerate of your time in scheduling showings around your schedule. Be clear and give advanced notice about when you can be available to let the agent show the property to make it easy for both of you.
Speaking about showings—be flexible!
A key part of getting your property sold is showing it. As a seller, etiquette dictates that preparing the house to show is an absolute must. Keep in mind that while it is on your agent to show off the best facets of your property in an effort to get it sold, it is the seller’s responsibility to give their agent all the ammunition necessary to do just that. That means tidying spaces, hiding distracting elements and/or belongings (i.e. expensive personal property), and corralling pets. Additionally, allow your agent to do their job—don’t hang around open hours or show up at their showing appointments.
Your Realtor, as a professional, should be sure to communicate what they need from you prior to any showings or open house. A good agent will also work with you on scheduling showings so that your time and personal space are being respected. That being said, both the agent and the seller need to understand the importance of flexibility, especially when it comes to showings. You often may hear that you must be prepared to show the property at all times. For the majority of the time that does ring true, and that is particularly the case in the opening push of your home being listed. As interest is generated and at its peak in the very beginning, you should be flexible and prepared at all times. What your agent needs to do on their end is be upfront and set expectations properly so there are no true surprises. However, you must be prepared for last-minute showings. When you combine your scheduling requirements with your agents AND the buyer’s, last-minute showings happen. After all, it’s in your, and your agent’s best interest to get as many interested buyers in your home as possible, even if it is short notice. You never want to prevent a showing opportunity.
Do your due diligence
When it comes to setting expectations your agent should know how to do this at the outset. That does not mean you shouldn’t also come in knowing what to expect. At the end of the day, you are entrusting your listing to a professional who knows more and knows what’s best, but do your homework. Agents should do their own due diligence ahead of trying to win your business, but as a seller know who and what you are working with—invest time and energy into getting to know your agent, their business history, and the market you are selling in. As your Realtor, he or she should come to the table with all the information you need to know they know their stuff.
You are selling your home—likely your largest and most valuable asset—be prepared to give your agent the information they need to put your house in the best possible position to sell fast and at a highest possible price. You want to do your own due diligence as your agent should afford you the same so each time you communicate it is to help move the process forward and get your home sold for the best price, in the shortest amount of time.
Track Performance and Be the Boss.
Be sure to set standards and performance levels for your agent and make sure they are followed. Make sure communications and updates come regularly and remember it’s your job to manage the agent that’s managing your listing. If you allow your agent to just sit on your listing, then you’re partly to blame for the house not selling. If your agent doesn’t meet the agreed upon levels of performance then you need to hold them accountable, and if the problem isn’t corrected, you should fire them.
Last, but not least…be honest.
Next to respecting time, honesty is the best policy. Your agent has an obligation to you to be honest and bring every offer and piece of information, good or bad. Conversely, you should always be honest and upfront with your agent especially as it affects your relationship and the sale of your home. Withholding information in either direction will only delay, or worse, completely stall the process.
While the relationship between an agent and a seller is a professional one, it is ultimately a partnership that requires both parties to be considerate and collaborative.