Also known as the “Client’s Bill of Rights”
Homeowners should demand a minimum level of service from their agent before they’re hired. Here are some of the most effective services that clients should require their agents to provide. Most homeowners are not aware of what duties a real estate agent performs so it’s really easy for lazy real estate agents to get away with sub-standard performance. That’s why it’s important to let the agent know what you expect before you hire them and let them know that you will terminate the contract if the agent doesn’t provide these service standards. Here are a few of the services you should demand from your agent.
12 Most Demanded Services Agents Should Provide Their Clients
An agent should provide their clients with these services:
1. If an agent works with a real estate team, they should introduce the team members the client will be working with and provide those member’s contact info (phone numbers, cell phone numbers, email addresses, etc.) along with a brief description of the functions they will be handling for the client.
2. Periodic reports showing sales activity and price changes in their neighborhood. Automated MLS Emails are acceptable.
3. Buyer interest reports showing client interest in the home including a count of inquiries and showings, including feedback .
4. Contact all agents that showed the home to their clients to encourage a sale.
5. Listing Marketing Plan that lists of all media exposure where their home is featured in print, on the Internet and any other media outlet.
6. Take professional photographs of the house, submit the maximum amount of pictures to MLS, and create compelling listing descriptions that showcase the home’s most prominent features.
7. Continuously monitor the listing’s price competitiveness and suggest timely adjustments when necessary.
8. OPTIONAL: Use fliers, and ensure that the info box remains stocked, also place flyers on a table inside the house. Leave extra flyers at the property to let the homeowner resupply as needed.
9. Use a Centralized Showing Service (CSS) to receive automated showing reports (if CSS or a suitable alternative if available in your area).
10. Only use a secure real estate lockbox that limits access to only agents and appraisers, such as a SUPRA iBox that requires a SUPRA key to open.
11. Have a plan of action for showing appointments scheduled at the last minute.
12. Weekly meetings with the client to discuss what’s working and what’s not, and any changes of strategy that may be needed.
Enforcing Performance Levels
The minute your agent strays off course, make them aware of your disappointment. If it keeps happening, don’t hesitate to terminate their listing agreement. If your agent isn’t performing to your standards, our free service will help you find an agent that serves your needs.