A few days ago, I got a call from a potential client interested in firing his real estate agent and hiring a better agent. This homeowner was very unhappy with his agent and thought he didn’t do enough to attract buyers to his house. After having the house on the market for about 116 days, the homeowner saw little activity. However, once the homeowner attempted to fire his real estate agent, the agent was able to produce a contract in less than three days. While I don’t like losing potential clients, I am extremely happy that this homeowner was able to sell his house and if this contract doesn’t close, I look forward to helping this client find another agent. But I have to wonder… what happened?
The homeowner’s biggest complaint regarding this agent was that he wasn’t doing anything to attract buyers to the house. The house was on the market for about 116 days and the only serious interest came from a buyer who toured the home when it was first on the market. Of course, homeowners tend to love the agents that sell their houses and dislike the ones that can’t so comments like these are quite common and not always applicable. However, in this case, one has to wonder. Why was this buyer suddenly motivated to submit an offer on this house? My guess is that the agent finally did his job and started aggressively following up on anyone who showed any interest in the property because he was trying to avoid losing the listing and getting fired by his client.
I wonder what would have happened had the homeowner fired his agent 30 days into the listing? My guess is that the home would have sold 86 days sooner. It’s the listing agent’s job to follow-up on all buyers who tour the agent’s listings to address concerns, answer questions and to determine buyer interest and motivation. This agent didn’t do that for this listing until he was forced to, but when he did it, he got a contract on the house. Without the threat of being fired, how much longer would this house have stayed on the market before selling, or worse, would it have become an expired listing?
Not happy with your agent? Don’t let your listing linger on the market for months until it eventually expires. Do like this homeowner did and motivate your agent to do what he or she was hired to do. If you think you’re agent isn’t doing his job, fire him then watch the offers to pour in. If you don’t get an offer then give us a call and we’ll find an agent that will do everything possible to attract buyers to your listing.